Describe methodology
What will be an ideal response?
Methodology is a systematized interpretation of past experience, and often new ideas for improving on the past, that provides a set of methods, rules, procedures, and tools to achieve a goal. What distinguishes the methodology from its components is a "philosophy," or a theoretical framework.
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Delta Motors, an American multinational automaker, was the first company to develop an affordable electric car. Delta Motors aimed to diversify its growth by launching an environment-friendly, affordable electric car
Which of the following offensive strategies is Delta Motors pursuing? A) enter related new market segments B) harvest for cash flow C) divest for cash flow D) enter unrelated new market segments E) improve customer loyalty
A limitation of observation is that observing a process on one day does not necessarily indicate how the transactions were processed on a different day or over a relevant period of time
a. True b. False Indicate whether the statement is true or false
Various laws and contracts govern the rights and obligations of a shareholder. Which of the following is/are not true?
a. The corporation laws of the jurisdiction in which incorporation takes place govern the rights and obligations of a shareholder. b. The articles of incorporation or the corporate charter sets out the agreement between the firm and the jurisdiction in which the business incorporates. c. The board of directors adopts bylaws, which are the rules and regulations governing the internal affairs of the corporation. d. The jurisdiction grants to the firm the privileges of operating as a corporation for certain stated purposes and of obtaining its capital through the issue of shares of stock. e. none of the above
A multisegment targeting strategy differs from a concentrated targeting strategy in that it:
a. selects one segment of a market with a goal to satisfy its members. b. faces a high potential cost from cannibalization of products. c. develops and maintains a common marketing mix for its products. d. results in sterile, unimaginative product offerings.