Jenny, an advertising writer, is developing an advertisement intended to create awareness about the company's products. In which step of ad development process is Jenny currently?
a) Objective of the ad
b) Key facts statement
c) Problem statement
d) Copy platform development
ANS: a
Communication & Mass Media
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Communication & Mass Media
Red roses stand for passion and love. In this case, red roses are
a. Meanings b. Symbols c. Contents d. Systems
Communication & Mass Media
When responding to someone who is grieving, it is important to distract the person from his or her grief
a. true b. false
Communication & Mass Media
Speakers and audience members from different cultures tend to
communicate differently. Indicate whether the statement is true or false
Communication & Mass Media