Although licensing of the mass media seems contrary to the First Amendment, the U.S. Court has permitted licensing of broadcasters for all of the following reasons EXCEPT
A) the airwaves which broadcasting uses belong to the public, not any private owner.
B) broadcasting is so expensive it was necessary to protect the station operators' investments.
C) the radio industry asked the government to step in and bring order to the chaos in 1927.
D) scarcity of frequencies requires limits on who and how many people transmit signals.
Answer: B
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If Cheyenne is noticing that Walter has other interests outside of their relationship, their relationship is in the ______ stage.
a. stagnating b. circumscribing c. differentiating d. avoiding
Ethnicity is an example of an audience-specific attribute
True False
The purpose of audience analysis is to
A. guide you in what to say in a speech to a particular set of listeners. B. help identify which research methods you should use on a particular set of listeners. C. help you determine who should be in the audience for a speech. D. help determine what topic you should discuss in a particular speech.
Provide an example of how the media can fulfill the following needs: cognitive, affective, and social integrative.
What will be an ideal response?