What is the benefit of using digital analytics during the research phase of a PR campaign?

What will be an ideal response?


Digital analytic tools allow you to collect, organize, and analyze online data, e.g. from websites and social media platforms about customer/user conversations, activities, trends and patterns. This allows you to get insights fast and accurately from multiple sources.

Communication & Mass Media

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Discriminative listening involves

a. listening to persuasive messages b. listening therapeutically c. listening to the power and beauty of words and images d. listening to be informed

Communication & Mass Media

When all parts of a compound subject are singular and refer to the same person or thing, the

verb is sometimes plural.

Indicate whether the statement is true or false.

Communication & Mass Media

Recent Pew research indicates which of the following trends in Hispanic media?

a. Ad revenue increased for Hispanic daily newspapers. b. Viewership increased for Hispanic TV networks. c. Circulation increased for Hispanic weekly newspapers. d. Ad revenue increased for Hispanic TV networks.

Communication & Mass Media

An appropriate specific purpose statement for a speech on the concept of postmodernism would be "to describe postmodernism."

Indicate whether the statement is true or false.

Communication & Mass Media