Why is following up a pitch such an essential component of the pitch process?
What will be an ideal response?
Well-crafted pitch materials and a convincing pitch are just two parts of the pitch process. Media people and other connectors are usually very busy, and it is easy for them to forget a marketer. Therefore, it is important that marketers follow up their pitches in an effort to cultivate lasting relationships with their connectors. Following up helps marketers to bridge the gap between the initial pitch and locking in a commitment of media mentions from connectors.
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