What is the key rule for using quotes in a news release?
A) Avoid quotes; they are too controversial.
B) Include quotes but make them count.
C) Include quotes only from top officials.
D) Always favor indirect over partial quotes.
B
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In order to improve readability, what should be avoided?
A) Keeping sentences uniform in length B) Using bullets to organize information C) Writing short paragraphs D) Using lists to clarify points E) Adding headings and subheadings
One example of nationalization of private companies is with the nationalization of French-owned firms in Europe after WWII.
Answer the following statement true (T) or false (F)
After composing a bad-news message, analyze the situation by asking yourself about the goal of your message, the audience, content, organization, and medium
Indicate whether the statement is true or false.
James and his band played a very familiar song. However, they made up different words for the song that were intended to be funny. James's version of the popular song with different words is known as
a. a "knock off." b. a parody. c. a "mockarama." d. a "link."