In terms of the global marketplace, there are three primary types of companies: ________ firms, multinational firms, and transnational firms.
A. international
B. conglomerate
C. worldwide
D. intercontinental
E. cosmopolitan
Answer: A
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Describe and compare the four types of customers classified by their potential profitability to an organization. Identify how an organization should manage each type of customer
What will be an ideal response?
Which of the following actions, if taken, would violate the marketing ethics code?
A) the Good Green Grocer raising its prices on its popular items B) the Good Green Grocer advertising that its products will help people "feel healthy" C) the Good Green Grocer lowering prices in order to better compete with larger supermarkets D) the Good Green Grocer labeling as "organic" products that were grown using pesticides E) the Good Green Grocer contributing a percentage of its profits to NGOs
A marketing information system (MIS) is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.
Answer the following statement true (T) or false (F)
In testing a population variance or constructing a confidence interval for the population variance, an essential assumption is that:
a. sample size exceeds 30. b. expected frequencies equal or exceed 5. c. the population is uniformly distributed. d. the population is normally distributed. e. the population is binomially distributed.