If an organization advertises its services using television and radio commercials, which external audience is it most likely targeting?

A. stockholders
B. media
C. general public
D. consumers


Answer: D

Communication & Mass Media

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Action-adventure films implicitly suggest that cultural difference ______.

A. is a value in its own right B. must be destroyed or incorporated C. can never be overcome D. is the highest value a society can achieve

Communication & Mass Media

What is the glass ceiling?

A. women's own lack of confidence that they can overcome barriers in the workplace B. a structure erected by men in companies that discourage women's success C. a corporate structure that prevents or impedes the progress of men and women alike D. a transparent barrier that keeps women from advancing within professional organizations

Communication & Mass Media

It is often possible to use words accurately without using them clearly.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Lily is researching job opportunities in her state for her upcoming speech on a career in phlebotomy. Each company website she goes to makes it a point to mention the company is an Equal Opportunity Employer. This reflects the _________ criteria for evaluating Internet resources

A) accountability B) timeliness C) diversity D) objectivity

Communication & Mass Media