The public ________ a speaker projects can enhance his or her ethos if the audience perceives it to be credible, informed, or intelligent

a. ethos
b. persona
c. pathos
d. logos


Answer: b

Communication & Mass Media

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Define credibility strategy and give an example.

What will be an ideal response?

Communication & Mass Media

How are psychographics measured?

a. through a person’s responses to questions b. through U.S. Census data about a person c. through a person’s past experience d. through objective observations of a person

Communication & Mass Media

Phil attends a party being held in honor of a visitor from Great Britain. Phil notices that the visitor doesn't stand very close to those who are talking to her. Phil doesn't assume that the visitor is being rude or unfriendly; instead he wonders how personal space preferences in Great Britain differ from those in the United States. Phil is practicing __________

a. resistance b. toleration c. understanding d. respect e. participation

Communication & Mass Media

A person in a wheelchair who tells you that she is handicapped is providing you with a self-disclosure.

Answer the following statement true (T) or false (F)

Communication & Mass Media