Which of the following illustrates the use of information systems to strengthen customer and supplier intimacy?
A) A hot tub dealer's use of information systems to determine which models and options its customers are most likely to buy
B) A shoe manufacturer's use of information systems in selling custom, made-to-order shoes directly to customers
C) A PC manufacturer's use of information systems to facilitate direct access from suppliers to production schedules
D) A grocery store chain's use of information systems to produce products and services at a lower price than competitors
E) An airline's use of information systems to analyze detailed data on customers to determine each customer's profitability
C
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Colton’s salary is $40,000 per year. This part of his compensation is considered ________.
A. base pay B. wage and salary add-on C. incentive pay D. benefits E. profit sharing
Assume that all of the life insurance policies listed below have a $50,000 face value, are sold by the same insurer, and have identical expense and mortality rates. Which of these, sold to a 27 year old female, should be the least expensive?
A) Term life B) Whole life C) Universal life D) Cannot be determined from the given information
When its sales were declining, Canadian Airline conducted a marketing survey to understand the expectations of the business traveler, its target market. It learned business travelers resent they are bosses in their own offices but are totally controlled by the airlines when they travel. Canadian Airline instituted gate-side business centers, shower facilities and massage chairs as well as continuous "power to the seat" for those who want to work on their laptops. By listening to its business travelers and providing the services they want, Canadian Airline's sales started increasing. What service recovery strategy did Canadian Airline use?
A. Act quickly B. Make the service fail safe C. Encourage and track complaints D. Learn from recovery experience E. Treat customers reactively
Whenever a categorical variable such as season has k levels, the number of dummy variables required is
a. k ? 1. b. k. c. k + 1. d. 2k.