Discuss the purpose of corporate design strategies and give examples of how this is done
What will be an ideal response?
The objective of corporate design is to provide a unifying and recognizable theme linking all of the firm's operations in a branded service experience through the strategic use of physical evidence. Companies can do this through color schemes (e.g., BP's green and yellow), central prominence of company names in corporate designs (e.g., FedEx), identifiable trademark symbols (e.g., McDonald's golden arches), and association with certain tangible symbols (e.g., T. Rowe Price and the ram).
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Systems developed using structured systems design techniques are more costly over the life of the system because maintenance of such structured systems is problematic
Indicate whether the statement is true or false
The number of service providers and customers with varied backgrounds has been declining at a rapid pace.
Answer the following statement true (T) or false (F)
Which of the following is true about a brand-asset management team (BAMT)?
A) A BAMT is part of the triangular and vertical product team structures. B) BAMTs often report directly to the organization's chief branding officer. C) BAMTs are a traditional, tried and tested means of managing brands. D) Companies with a product-management organization often have only one BAMT. E) The BAMT consists of key representatives from functions affecting the brand's performance.
An allocation base used in the process cost allocation is known as
A) cost processor. B) cost object. C) cost driver. D) cost pooler.