The part of marketing that relies heavily on interpersonal communication and interaction between buyers and sellers is called
a. Advertising
b. Sales promotion if
c. Direct marketing
d. Consumer behavior
e. Personal selling
personal selling
You might also like to view...
Dex and Carmen are in an auto accident. Dex offers Carmen $2,000 if she promises not to pursue her potential legal claim against Dex. Carmen agrees. Later, Carmen discovers that it will cost $1,500 to repair her car and $4,000 to cover the medical expenses for a latent injury. Refer to Fact Pattern 12-5. The agreement between Dex and Carmen is
A) a covenant not to sue B) accord and satisfaction. C) a release. D) promissory estoppel.
Payable-through drafts
A) provide for effective control over field payments. B) are a form of commercial paper. C) are not legal instruments. D) cannot be cleared through the banking system.
A plumber hired to redo the plumbing in a building is an independent contractor and agent of the owner of the building
Indicate whether the statement is true or false
A restaurant is trying to determine the lowest total cost for purchasing a replacement freezer
The cost of capital is 6 percent and the freezer should last for 11 years. Using Table 10 -2, which freezer should the restaurant purchase? A) Freezer A B) Freezer B C) Both Freezers D) Cannot tell without more information.