Project managers anticipate risks and plan for problems. _________________________
Answer the following statement true (T) or false (F)
True
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CRM software often includes the use of database marketing tools to learn more about the customers and to develop strong firm-to-customer relationships.
Answer the following statement true (T) or false (F)
Many press releases use the "pyramid style" of writing, whereby most of the important information is presented at the end to build up suspense and excitement for the hook.
Answer the following statement true (T) or false (F)
One benefit of test marketing is that the marketing activity is shielded from competitors.
Answer the following statement true (T) or false (F)
Immen Corporation manufactures two products: Product B82O and Product P99Y. The company uses a plantwide overhead rate based on direct labor-hours. It is considering implementing an activity-based costing (ABC) system that allocates its manufacturing overhead to four cost pools. The following additional information is available for the company as a whole and for Products B82O and P99Y.Activity Cost PoolActivity MeasureTotal CostTotal ActivityMachiningMachine-hours$330,00015,000MHsMachine setupsNumber of setups$300,000500setupsProduct designNumber of products$46,0002productsOrder sizeDirect labor-hours$330,00010,000DLHsActivity MeasureProduct B82OProduct P99YMachine-hours7,0008,000Number of setups200300Number of products11Direct labor-hours3,0007,000Using the plantwide overhead rate, how
much manufacturing overhead cost would be allocated to Product B82O? A. $503,000 B. $704,200 C. $610,000 D. $301,800