Which of the following is a strategic decision area that is a part of the component of Place in the marketing mix?
A. market exposure
B. quality level
C. allowances
D. product lines
E. promotion blend
Answer: A
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Hypermarkets are a hybrid retailing format combining the discounter, supermarket, and warehouse club approaches under a single roof
Indicate whether the statement is true or false
LMX theory can be applied ______.
A. by leaders at all levels of an organization B. by mid-level leaders only C. by upper-level leaders only D. by lower-level leaders only
Emily Holmes owns and operates a large antique shop. She uses the specific identification method to account for transactions that affect inventory. Holmes recently completed a physical inventory of the merchandise in her shop as part of her year-end
work. Today, her accountant called to inform her that it would be necessary to adjust the inventory figure shown on the balance sheet, which will increase Holme's tax liability. Holmes argued that the inventory had to be correct, because she counted it twice and matched every item to an invoice. Cite reasons why the accountant would find it necessary to adjust the inventory even if Holme's count is accurate.
The term press kit refers to information put together to ________
A) document sales and marketing trends on a regular basis. B) inform media groups about products, employees, or activities. C) inform advertising agencies about audience demographics. D) provide media outlets with specifications for submitting advertisements. E) provide target audiences with information about a product's costs and benefits.