The key to launching a successful community relations program includes all of the following, EXCEPT:

a. Participating in and supporting community activities
b. Knowing the community itself and what would benefit it
c. Thinking strategically about what the company wants to get out therelationship
d. Not worrying about ROI if it's a good plan


d

Communication & Mass Media

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Of the persuasive proofs, the most impact comes from logic

Indicate whether the statement is true or false

Communication & Mass Media

Research for the Tax Amnesty 2015 campaign revealed ______.

A. publicizing the program via outbound phone calls as late as possible spurs participation B. publicizing the program via outbound phone calls as early as possible spurs participation C. publicizing the program via outbound phone calls mid-campaign spurs participation D. publicizing the program via outbound phone calls had no effect on participation

Communication & Mass Media

Nonverbal behavior, such as a raised eyebrow or a searching look, can function as secondary

questions. Indicate whether the statement is true or false

Communication & Mass Media

A is someone who has been appointed to coordinate and facilitate others in accomplishing a task/job

A. leader B. manager C. subordinate D. follower

Communication & Mass Media