All of the following are advice for constructing audience survey questionnaires except
a. state your questions as simply and clearly as possible.
b. use words like "always" and "never" that force definitive answers.
c. avoid a clear bias that leads responses in a given direction.
d. all the above advice is offered.
b
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To be effective, an ad must contain a slogan
Indicate whether the statement is true or false
Kimberly has a tendency to omit the opening stage of conversations in her workplace. She tends to
just jump into a conversation without any type of greeting. Kimberly's omission of the greeting A) is a good example of phatic communication. B) may cause her coworkers to feel uncomfortable and throw them off guard. C) probably goes unnoticed. D) is appropriate for the situation.
Explain the two ways of conducting an audience analysis
What will be an ideal response?
Race is a concept that refers to
A. scientifically based categories. B. cultural characteristics. C. biological features. D. language-based groups.