All of the following are advice for constructing audience survey questionnaires except

a. state your questions as simply and clearly as possible.
b. use words like "always" and "never" that force definitive answers.
c. avoid a clear bias that leads responses in a given direction.
d. all the above advice is offered.


b

Communication & Mass Media

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To be effective, an ad must contain a slogan

Indicate whether the statement is true or false

Communication & Mass Media

Kimberly has a tendency to omit the opening stage of conversations in her workplace. She tends to

just jump into a conversation without any type of greeting. Kimberly's omission of the greeting A) is a good example of phatic communication. B) may cause her coworkers to feel uncomfortable and throw them off guard. C) probably goes unnoticed. D) is appropriate for the situation.

Communication & Mass Media

Explain the two ways of conducting an audience analysis

What will be an ideal response?

Communication & Mass Media

RaceĀ is a concept that refers to

A. scientifically based categories. B. cultural characteristics. C. biological features. D. language-based groups.

Communication & Mass Media