Which of the following best describes an editorial message?

a. Expression of an opinion or interpretation along with the factual information.
b. Paid consumer content.
c. Planted by organizations to masquerade as original material that an actual consumer posted.
d. The proliferation of untruths and exaggerations.
e. A direct request in a marketing message for a specific behavior.


a. Expression of an opinion or interpretation along with the factual information.

Business

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Which of the following is TRUE of limited partners in a limited partnership?

A) They have limited liability for the debts of the business but their potential for profits is unlimited. B) They usually have first claim to profits and losses made by the business. C) They assume the same operational duties as that of the general partner. D) They have to assume a liability beyond their contribution in the business in the event of a bankruptcy.

Business

Answer the following statements true (T) or false (F)

1. The current ratio is calculated as total current assets divided by total current liabilities. 2. A high current ratio indicates that current liabilities are greater than current assets. 3. The cash ratio helps to determine a company's ability to meet its short-term obligations using cash and cash equivalents. 4. The acid-test ratio measures a company's ability to pay all its current liabilities if they came due immediately. 5. Merchandise inventory and prepaid expenses are excluded from the acid-test ratio.

Business

There are four promotional strategies for dealing with the unique features of services. Name these strategies and give examples of each, using American Airlines (or another air carrier you are familiar with) as your example

What will be an ideal response?

Business

Discuss how one determines whether a law is just or unjust

What will be an ideal response?

Business