The product positioning strategy based on value or prestige is the positioning approach of:
A) product attributes
B) competitors
C) use or application
D) price-quality relationship
D
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This peripheral cue relies on peer pressure to persuade.
A. liking B. reciprocation C. scarcity D. social proof
"Check all that apply" questions are really dual-choice categorical response questions
Indicate whether the statement is true or false
What are the major external sources of new product ideas? What type of information can be gathered from each of these sources? How do firms benefit from such information?
What will be an ideal response?
Pitching "live" does NOT require
A) providing an "up-front" fee to meet with a connector. B) answering connector's questions on the spot. C) knowing the connector to whom you are pitching. D) being meticulously prepared. E) following-up personally with a connector.