A radio station asked listeners what their dream vacation was, and why they wanted to visit that place
At the end of the three-hour show, thetop three best answers were given airline tickets and an all-expense paid trip to the Bahamas for two adults. What is this kind of program called, and what is its purpose?
a. Radio promotion; to take advantage of prize giveaways' tendency to increase the number of listeners, and garner publicity for the industry.
b. Radio media tour; to get maximum airtime minutes at comparable advertising costs.
c. Radio news release; to conduct a three-hour show as listeners have short attention spans.
d. Radio announcement; to include soundbites from satisfied customers.
A
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A woman who forges a promotion for the chance to spend more time with her children through a flexible work schedule is said to be on __________________.
Fill in the blank(s) with the appropriate word(s).
A short review statement at the end of a main point, such as "Let's quickly summarize the three causes," is __________.
A. a signpost B. a subpoint C. an internal preview D. an internal summary
According to the book, _________ and __________are central to the tenets of democratic self-
governance. A. competent communication/critical thinking B. ethical communication/audience analysis C. competent communication/ethical communication D. media literacy/visual literacy
________ is something you understand to be true or false
a. Areason b. An attitude c. Abelief d. Avalue