A.Y. McDonald, a manufacturer of pumps and plumbing valves, employs regional salespeople to sell its products to wholesalers and cities. This is an example of ________
A) sales promotion
B) personal selling
C) public relations
D) direct marketing
E) advertising
B
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Which of the following is a stage in the product life cycle (PLC)?
A) design B) development C) growth D) maintenance
Shawn Beatty has an idea that she believes will speed up the processing of sales orders at her company. She shares this idea with the leader of the sales department, who likes the idea, but makes several important changes to Shawn’s idea. Shawn’s leader says that she can go ahead and implement the process, with the leader’s suggestions. Shawn thanks her leader and goes ahead and implements her original idea. On the basis of this example, Shawn ______.
a. is disloyal b. is not accountable c. does not accept feedback d. is a whistleblower
How is the price of a meal determined at a Panera Cares Café?
a. Customers decide how much to pay for their meal b. Meal prices are determined based on the cost of meal preparations c. Café managers set the prices of the meals each day based on ingredient costs d. Top management at Panera set a standard price of meals for all café locations.
In your opinion, what marketing resources are the most critical for success in the cosmetics industry?
What will be an ideal response?