Fab Fabrics is a medium-sized chain of sewing and home craft stores. The company has committed to improving how it uses marketing measurements
Management of Fab Fabrics has determined that the minimum expected return on marketing dollars it requires in order to invest in a marketing activity is five dollars additional profit for every one marketing dollar spent. This is Fab Fabrics' ________.
A) key performance indicator
B) customer relationship factor
C) hurdle rate
D) copy test
E) advertising report card
C
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Direct marketers use the RFM formula to select customers according to how much time has passed since their last purchase, how many times they have purchased, and how much they have spent since becoming a customer
Indicate whether the statement is true or false
When presenting to people from other cultures, which of the following will help ensure the information is presented in a professional and appropriate manner and is understood by the audience?
A) Fewer, more detailed slides B) Handouts that include summary information C) Slides that are bright and colorful to help maintain the audiences interest D) Dimming the lights so the audience can focus on the nonverbal meanings of the message E) Using an interpreter to suggest changes to the content and appearance of the presentation
A company is referred to as a diversified company or a conglomerate if it operates in
A) many related industries. B) many unrelated industries. C) many and varied locations throughout the world. D) one single major industry.
The strictest definition of "disability" used in disability insurance products is the:
A) inability to engage in any occupation B) inability to make the same income earned before the onset of the disability C) inability to earn non-wage income D) inability to engage in one's regular occupation