Company objectives should lead to a hierarchy of marketing objectives.

Answer the following statement true (T) or false (F)


True

Firms need a hierarchy of objectives, moving from company objectives to marketing department objectives.

Business

You might also like to view...

Most persuasive messages take the direct approach

Indicate whether the statement is true or false.

Business

How will the change in Merchandise Inventory be shown on the statement of cash flows?

Utah Corp. uses the indirect method to prepare the statement of cash flows. Refer to the following section of the comparative balance sheet:




A) addition to net income under the operating activities section
B) subtraction from net income under the operating activities section
C) positive cash flow under the financing activities section
D) negative cash flow under the investing activities section

Business

At the beginning of her informative presentation, a teacher informs the class that the presentation will be followed by a quiz on the material just covered, and anyone who gets all of the questions right will get free pizza. The teacher is employing which strategy for a successful presentation?

What will be an ideal response?

Business

Instead of watching movies on cable TV, Isabel has chosen instead to subscribe to Netflix. Netflix would be considered a ________ product because it performs a similar function to cable movie stations.

Fill in the blank(s) with the appropriate word(s).

Business