Marketing promotion informs potential customers of the existence and availability of products and services
Because consumers have become more knowledgeable about health care, hospitals have had to become very creative in their marketing promotions. Hospitals understand that marketing promotion leads to:
a. Reutilization of services
b. Underutilization of services
c. Narrowing of services to a select group
d. High bidding to get the business
ANS: A
Marketing promotion leads to awareness, understanding, interest, decision, utilization, satisfaction, reutilization, and recommendations.
You might also like to view...
When removing a central catheter, the nurse would instruct the patient to:
1. lean forward and cough. 2. take a deep breath and bear down. 3. breathe deeply through the mouth. 4. lie on the right side.
During a nutritional assessment, a patient asks why the waist circumference measurement is needed. What is the nurse's best response?
1. "It helps determine if the BMI is accurate." 2. "It is more reliable than skinfold measurements." 3. "It is the only tool that can reliably provide information on nutritional status." 4. "It helps in determining your risk for cardiovascular disease."
A 4 1/2-year-old child is crying from pain related to her fractured leg. Which of the following is the most appropriate nursing response to her alteration in comfort?
1. "Please try to not move your leg and that will make it feel better." 2. "I'll give you a shot of medicine that will help take the pain away." 3. "It's okay if you need to cry. Would you like to hold your favorite doll?" 4. "Would you like to tell me now where you want me to give you your shot?"
Decreasing the angle between two bones is ____________________.
Fill in the blank(s) with the appropriate word(s).