Typically, firms need a hierarchy of objectives. Which of the following best represents a correct hierarchy of a firm's objectives?
A. company objectives, sales promotion objectives, marketing objectives, promotion objectives
B. promotion objectives, sales promotion objectives, company objectives, marketing objectives
C. company objectives, marketing objectives, promotion objectives, sales promotion objectives
D. marketing objectives, promotion objectives, sales promotion objectives, company objectives
E. marketing objectives, company objectives, promotion objectives, sales promotion objectives
Answer: C
You might also like to view...
Which of the following is an input device in an accounting information system?
A) keyboard B) internet protocol C) printer D) router
A country's ________ shapes its product and service needs, income levels, and employment levels
A) quotas B) tariffs C) raw material export economy D) subsistence economy E) industrial structure
The Bipartisan Campaign Reform Act of 2002 prohibits which of the following?
A. Corporations contributing funds to referendum campaigns B. Solicitations for soft money accounts by members of Congress C. Giving more than $1,000 for commercials that endorse candidates D. Individuals contributing to federal Political Action Committees (PACs) E. Contributions to local political organizations by labor unions
Some countries require substantial employee representation on the corporate board of directors
Indicate whether the statement is true or false