Which of the following would not be an effective technique for gaining audience attention in sales messages?
A) offering an exciting product benefit
B) encouraging people to place an order
C) offering a unique solution to a common problem
D) appealing to people's emotions
E) offering a piece of interesting news
Answer: B
Explanation: B) Effective attention-getting techniques might include offering an exciting product benefit, a piece of interesting news, an appeal to people's emotions or sense of financial value, or a unique solution to a common problem.
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Answer the following statement true (T) or false (F)