Compare and contrast the functions of a master licensee and area developer.
What will be an ideal response?
A master licensee is a firm or individual that acts as a sales agent (or middleman), taking on the contractual responsibility of finding new franchisees within a specified territory. Sometimes a master licensee will provide support services, such as training and warehousing, which are more traditionally provided by the franchisor.
An area developer is an individual or firm that obtains the legal right to open several operations in a given area.
While both the master licensee and area developer would have to thoroughly understand the franchise requirements, these entities would be two separate organizations or persons.
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a. task b. command c. functional d. cross-functional
Walmart has several layers of management in between the entry-level management position and CEO. This implies that the span of management for each manager is relatively narrow and the organizational height of Walmart is tall.
Answer the following statement true (T) or false (F)
Paul is in charge of managing, selling, and distributing the company's products. Paul is a(n) ____ manager.
A. marketing B. operations C. human resources D. administrative E. financial
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Answer the following statement true (T) or false (F)