Why do firms employ more than one persona to gather information about the target consumers?
A) Within a group, consumers usually exhibit similar tastes and preferences.
B) The distribution of income and wealth are more or less equal across different customer segments.
C) Although customers have uniques, essentially their basic needs and requirements are the same.
D) Any target market may have a range of consumers who vary along a number of key dimensions.
E) The firms want to provide consumers with a greater number of product choices.
D
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By obtaining information about customer preferences and past purchase behavior, retailers operating an electronic channel are able to:
A. design more secure sites for credit card users. B. respond immediately to consumer inquiries. C. tailor merchandise and recommendations. D. promote showrooming. E. develop faster download times.
When Bank of America followed female baby boomers at home and while they shopped to observe things the shoppers might not have been able to articulate, they were using ethnographic research
Indicate whether the statement is true or false
Colton’s salary is $40,000 per year. This part of his compensation is considered ______.
A. base pay B. wage and salary add-on C. incentive pay D. benefits
Packaged variable values are persistent throughout a user session and each user of the package has his or her own copy of the packaged variable.
Answer the following statement true (T) or false (F)