Salespeople today are most likely encouraged by employers to:
A) push products on customers for quick, short-term sales
B) build careers that will translate across many industries
C) maximize their time by automating most functions
D) build long-term partnerships with customers
E) focus more heavily on the product life cycle
D
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Brand tracking studies measure the interplay between ________ and ________
A) brand personality; brand health B) brand attributes; brand personality C) marketing communications; revenue D) marketing communications; brand health E) brand health; revenue
For an annuity due, the first cash flow occurs at the end of the period
Indicate whether the statement is true or false
Asking a meeting member to play “devil’s advocate” is a strategy for ______.
A. keeping the meeting short B. avoiding groupthink C. encouraging harmony D. strengthening leadership
With its current financial policies, Flagstaff Inc. will have to issue new common stock to fund its capital budget. Since new stock has a higher cost than reinvested earnings, Flagstaff would like to avoid issuing new stock. Which of the following actions would REDUCE its need to issue new common stock?
A. Increase the percentage of debt in the target capital structure. B. Increase the proposed capital budget. C. Reduce the amount of short-term bank debt in order to increase the current ratio. D. Reduce the percentage of debt in the target capital structure. E. Increase the dividend payout ratio for the upcoming year.