Firms typically repurchase office supplies (paper, ink cartridges, pens, etc.) through straight rebuys on their supplier's website. Should an office supplies sales rep stay in close touch with firms that typically rebuy? Why or why not?
A. Yes; history has shown that online reordering can't be trusted.
B. No; this is a waste of time since straight rebuys are straightforward and easy to handle.
C. Yes; the sales rep might learn about a new opportunity in the need recognition stage.
D. No; the sales rep should be looking for new customers instead.
E. Yes; straight rebuys require a lot of the sales rep's assistance.
Answer: C
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