Discuss some of the issues a marketer should consider when marketing a shopping product.
What will be an ideal response?
To market a shopping product effectively, a marketer considers several key issues. Although large sums of money may be required to advertise shopping products, an even larger percentage of resources is likely to be used for personal selling. The producer and the marketing channel members usually expect some cooperation from one another with respect to providing parts and repair services and performing promotional activities. Marketers should consider these issues carefully so that they can choose the best course for promoting these products.
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The Pacific division has the following income statement for the last quarter:The company's average operating assets for the period were $270,000. The company requires a minimum rate of return of 13%. The division's ROI for the quarter was closest to:
a.22.17% b.26.25% c.31.65% d.29.41% e.None of the answers are correct.
Answer the following statements true (T) or false (F)
1.Time is always available for decision making to undergo a calculated process. 2.Decision making is not a random process. 3.Non-programmed decisions involve difficult problem solving. 4.Decisions entail opportunity costs for paths not taken. 5.The decision roles should be determined by organization chart.
Assertiveness is particularly helpful to the leader when
A) attempting to point the group in the right direction. B) practicing servant leadership. C) practicing participative leadership. D) engaging in independent decision making.
Which productivity variable has the greatest potential to increase productivity?
A) labor B) globalization C) management D) capital E) energy