Discuss sales promotion
What will be an ideal response?
Sales promotion includes a wide assortment of tools—coupons, contests, discounts, premiums, and others—all of which have many unique qualities. They attract consumer attention, offer strong incentives to purchase, and can be used to dramatize product offers and boost sagging sales. Sales promotions invite and reward quick response. Whereas advertising says, "Buy our product," sales promotion says, "Buy it now." Sales promotion effects are often short lived, however, and often are not as effective as advertising or personal selling in building long-run brand preference and customer relationships.
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A company began the year with $150,000 in inventory and ended the year with $170,000 in inventory. Cost of goods sold for the year amounted to $960,000 . Assuming 360 days in a year, how long, on average, does it take the company to sell its inventory (to the nearest day)?
a. 6 days b. 60 days c. 120 days d. 3 days
Which of the following transforms marketing strategies into real values for consumers?
A) share of customer B) customer equity C) the four Ps of marketing D) a firm's value proposition E) customer satisfaction surveys
As of January 1 of the current year, the Grackle Company had accounts receivables of $50,000. The sales for January, February, and March were as follows: $120,000, $140,000 and $150,000. 20% of each months sales are for cash. Of the remaining 80% (the credit sales), 60% are collected in the month of sale, with remaining 40% collected in the following month. What is the total cash collected (both
from accounts receivable and for cash sales) in the month of March? A) $74,800 B) $146,800 C) $102,000 D) $116,800
Explain the impact of changes in political parties on markets
What will be an ideal response?