The California Raisin Advisory Board used to run ads featuring "The California Raisins," a fictitious R&B musical group composed of dancing raisins that boogied to the song "I Heard It Through the Grapevine." The ads, which were hugely popular and which gave rise to a line of raisin-themed merchandise, were designed to encourage raisin consumption. This campaign was an example of
A. product-focused advertising.
B. consumer-generated advertising.
C. institutional advertising.
D. push strategies.
E. public service announcements.
Answer: C
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The main tradeoff in process selection is between volume and _______.
What will be an ideal response?
Salvage value is:
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Yahoo owns all of the following except:
A) Tumblr. B) Flickr. C) Aviate. D) Instagram.