Which of the following statements about positioning is FALSE?
A. Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.
B. Positioning issues are especially important when competitors in a market are highly dissimilar.
C. Positioning helps marketing managers know how customers view the firm's offering.
D. Positioning refers to how customers think about proposed or present brands in a market.
E. Positioning often makes use of techniques such as perceptual mapping.
Answer: B
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The Uniform Partnership Act states that a "corporation is an association of two or more persons who carry on, as co-owners, a business for profit."
a. True b. False Indicate whether the statement is true or false
The current ratio
a. is generally smaller than the quick ratio. b. decreases when a company becomes more liquid. c. increases when a company allows more customers to charge on account instead of collecting cash. d. is larger when a company is more liquid.
Briefly explain the nature of the fixed-overhead volume variance. Be sure to address the issue of capacity utilization in your response.
What will be an ideal response?
No formal steps are necessary to create a sole proprietorship
Indicate whether the statement is true or false