What is positive customer-based brand equity?
What will be an ideal response?
A brand is said to have positive customer-based brand equity when consumers react more favorably to a product and the way it is marketed when the brand is identified, than when it is not identified.
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The five criteria in the acronym HAIRL stood for ________.
A. hierarchy, action, ingenuity, reverie, and leadership B. hierarchy, awareness, ingenuity, reverie, and leadership C. helicopter, action, interest, reality, and leadership D. helicopter, analysis, imagination, reality, and leadership
Mr. Jamail transferred business personalty (FMV $187,000; adjusted tax basis $29,900) to J&K Partnership in exchange for a partnership interest. Which of the following statements is true?
A. If Mr. Jamail owns a 14% partnership interest immediately after the exchange, his tax basis in the interest is $187,000. B. If Mr. Jamail owns a 14% partnership interest immediately after the exchange, he must recognize a $157,100 gain. C. If Mr. Jamail owns 34% partnership interest immediately after the exchange, he recognizes no gain on the exchange. D. Statements A and C are true.
Jean LeFleur, owner of Happy Feet, a company that makes environmentally-sensitive foot wear, decided to move operations from Los Angeles to Bozeman, Montana. LeFleur wanted to be in an area noted for environmental quality. He built a new plant that produced oil-based sludge from its production process. The sludge could have been treated at the plant. But LeFleur decided that treatment was too
costly, so the company dumped sludge into the Gallatin River, which runs through Happy Feet property. Other sludge was buried in drums in a field at night. During the course of its construction, Happy Feet disrupts and largely destroys the habitat of the extremely rare Montana kuhl. This action may subject Happy Feet to a lawsuit under: a. the Fish and Wildfowl Act b. the Migratory Mosquito Act c. the Endangered Species Act d. the Fungicide and Insecticide Act e. the Clean Water Act
The following events are for Holiday Travel Services for Year 1, the first year of operations. Assume that all transactions involve the receipt or payment of cash.1) The business acquired $50,000 from stock issued to owners.2) Creditors loaned the company $27,500.3) The company provided services to its customers and received $75,400.4) The company paid expenses amounting to $63,250.5) The company purchased land for $25,000.6) The company paid a dividend of $5,500 to its owners.Required:a) Show the effects of the above transactions on the accounting equation. (Start by using appropriate element and account headings). For those events that affect retained earnings, indicate in a separate column the appropriate temporary account. Enter a "0" if a transaction does not affect a given
account.??=?+??Event No.?+?=?+?+?Other Account Titles1??????????2??????????3??????????4??????????5??????????6??????????Totals??????????b) Prepare an income statement and balance sheet for and as of the end of Year 1. What will be an ideal response?