A survey asks the respondent to answer the following item. On a scale of 1-7 with 1 being good and 7 being bad, how do you rate the mayor’s performance? This is an example of a(n) ____.

a. explicit measure
b. quasi-explicit measure
c. implicit measure
d. bi-explicit measure


a. explicit measure

Communication & Mass Media

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Which of the following will NOT help you decide whether a research report has scholarly credibility?

a. author’s credentials b. author’s affiliation c. publisher d. title e. citation style

Communication & Mass Media

In 2007, when President Bush wanted to increase the number of U.S. troops deployed

to Iraq, he referred to the action as a "surge". Opponents of the increase referred to it as an "escalation," a term associated with painful memories of the war in Vietnam. This use of language, by both sources, illustrates _____. A) how politicians behave unethically when they interject opinion into debate B) how inconsistencies, when present in debate, complicate efforts to resolve them C) how qualifiers must be justified in order to not mislead listeners D) how definitions can be persuasive, not merely informative

Communication & Mass Media

In order to overcome fear of the spotlight, the best strategy is to

a. focus your attention on your notes. b. focus your attention on the walls at the back of the room. c. focus your attention on a few friendly audience faces. d. imagine your audience members naked. e. speak quickly and briefly.

Communication & Mass Media

Effective interviewers are consistent and do not ask questions that are not on the interview guide.

a. true b. false

Communication & Mass Media