To train the sales reps, the company should most likely:
A) ask the sales reps to read three classic sales texts and engage in a role-playing workshop
B) hire a trainer who understands sales techniques to train the sales reps in groups of three
C) send the sales reps to a standardized course that teaches sales theory
D) develop an in-house training course focused on product knowledge supplemented by a refresher in sales techniques delivered by a hired company
E) send the sales reps to shadow the product developers to learn how they develop products for the company
D
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People who happen to have a skill set needed for an international assignment but who are not citizens of either the home or host country are known as ______ nationals.
A. parent-country B. host-country C. home-country D. third-country
A forged signature on a check has no legal effect as the signature of a drawer.
Answer the following statement true (T) or false (F)
Which of the following statements is true of communications objectives?
A. It is difficult to translate sales goals into communications objectives. B. Communications objectives cannot serve as operational guidelines to the planning, execution, and evaluation of promotional programs. C. It is always easy to determine the relationship between communications objectives and sales performance. D. Precise formulas are to be followed when translating sales goals into specific communications objectives. E. All marketing and advertising managers accept communications objectives.
The motivation to take domestic products to foreign markets is more relevant today than in the past.
Answer the following statement true (T) or false (F)