To prepare its employees for the upcoming organizational change, the company hired a communication specialist. This individual was responsible for conducting training sessions to educate the employees about what was coming
Which model was the company following?
a) The purchase mode
b) The doctor-patient model
c) The appreciation model
d) The process model
A
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Repetition, effectively used, creates a rhythm and anticipation the audience can follow and
enhances the message. Indicate whether the statement is true or false
In the famous Rapid Shave case, a commercial for the shaving cream was held deceptive because
a. A Plexiglas mock-up was used as proof of a product claim. b. The advertiser lacked substantiation for the claims made. c. Rapid shave could prevent but not "cure" dry skin. d. Mashed potatoes were actually used in place of Rapid Shave.
Ludus love consists of extreme highs and extreme lows
Indicate whether this statement is true or false.
Until the current era, visual journalists
a. were nearly non-existent b. had little influence on how journalism was presented c. were often treated as second-class citizens in journalism d. had few opportunities to practice their craft