Starfish Sodas has successfully achieved a competitive advantage in the soft drink industry as a differentiator. Which of the following scenarios would undermine Starfish's position?
A. Starfish's customers start to consider soda a commodity.
B. Starfish's product has not established an acceptable standard of quality.
C. Starfish introduces a new biodegradable bottle that raises cost and perceived value.
D. Starfish improves the recipe for its most popular soda without increasing the price.
Answer: A
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