What Strategic issues particular to the enterprise(s) and context described
What will be an ideal response?
? There are many specialised bicycle producers such as, Strida, Moulton, Dahon, Brompton and
Pashley. On a global stage, they are small-scale, niche players, even though as in Pashley’s case
output is of the order of 10,000 units a year.
? Folding bicycles are a relatively small fraction of specialist bicycle output..
? Maintaining communications with and sales to actual and prospective clients (direct sales, reliance
on retail outlets etc. is a challenge
? Buyer motives (functionality versus fashion consciousness)
? Threats from mass producers that extend their product ranges
? Exploring the possible alignment of demand segments and strategic groups
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Companies are more likely to modify an ERP to accommodate the company than to modify company processes to accommodate the ERP
Indicate whether the statement is true or false
Personal productivity software is actually a type of:
A. vertical market software. B. horizontal market software. C. operating system software. D. utility software.
All of the following are examples of ancillary functions you may be asked to do in your department as a user of information systems (IS) except: ________.
A. Back up data B. Create a database C. Employ the system D. Protect the security of the system E. Perform tasks while the system is down.
Companies such as Burger King no longer use cartoon characters to promote products such as burgers and fries because the characters do not retain popularity among young children for very long.
Answer the following statement true (T) or false (F)