The first stage in the development of any advertising campaign is

A. creating the message.
B. setting the budget.
C. identifying the advertising target audience.
D. defining the advertising objectives.
E. creating the advertising platform.


Answer: C

Business

You might also like to view...

Which of the factors associated with psychological empowerment is a person’s belief in his or her ability to perform work tasks successfully?

A. meaningfulness B. self-determination C. competence D. impact

Business

Natural resources, such as coal mines and oil wells, are classified as intangible assets

Indicate whether the statement is true or false

Business

You may get more valid responses when you interview people face-to-face

Indicate whether the statement is true or false

Business

Clearly establishing responsibilities and assigning all accounting activities to one person is an important principle of internal control.

Answer the following statement true (T) or false (F)

Business