Edward L. Bernays is often referred to as the “Father of Modern Public Relations.” What innovative methods and approaches did Bernays implement into his PR campaigns? Illustrate your response with specific examples of Bernays’ work.
What will be an ideal response?
Bernays believed that PR was most effective when social science and behavioral psychology were leveraged to develop campaigns. He was one of the first to emphasize identifying your target audience, conducting research to listen to and understand their views and then tailoring your message accordingly.
As his campaigns demonstrate, Bernays was an innovator and a creative genius. For the Ivory Soap brand, he created a children’s soap carving contest that sold millions of bars of soap. For a campaign for American Tobacco, he hired fashion models to smoke in public (then considered taboo for women) during a New York parade.
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The total accumulation of our roles constitutes our ______.
a. membership groups b. social identity c. role hierarchy d. voluntary groups
When a topic is controversial, speakers whose general purpose is to inform should take sides
Indicate whether the statement is true or false
Johann Gutenberg is credited with the invention of
a. moveable type b. paper c. the first newspaper d. duplicating machines
_________ physical barriers between you and the audience
Fill in the blank(s) with the appropriate word(s).