How do you think these developments could impact marketing practices (management) and/or consumer behaviour?
What will be an ideal response?
This is quite a wide-ranging question which could invite several connections with themes
such as:
• ‘being active on social media is gradually becoming more important than being
passive (a spectator)’
• Content marketing
• ‘links between individuals at different levels of the “food chain”: Social
Broadcasters; Mass Influencers (Mass Connectors; Mass Mavens); and Potential
Influencers’ (Ray, 2010)
• ‘the acceptance and subsequent popularity of a #hashtag, or otherwise’
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Explain the components of report text.
What will be an ideal response?
What specific internal control procedure would prevent the shipping clerk from taking goods from the storeroom and sending them to someone who had not placed an order?
What was the purpose of Vodaphone’s leadership coaching program?
a. to train new managers in their positions b. to encourage a new, collaborative management style c. to exchange information among those that previously did not share their work d. to provide employees with the belief they were looking to improve
Although it lacks sources of timber and oil, Chablis has a plentiful supply of grapes for its many wineries. Which statement about Chablis is true?
A. It has a comparative advantage in wine production. B. It has a comparative advantage in timber and oil production. C. It has an absolute advantage in the production of wine. D. It has an absolute advantage in timber and oil production. E. It has no comparative or absolute advantages.