When measuring the strength of consumers’ beliefs about the benefits of drinking orange juice fortified with calcium, John decides to use a bipolar scale running from -3 to 3. What is one potential benefit of using this scale?
a. participants can score beliefs they do not have as zero which will take them out of the equation
b. the scores are easier to tabulate
c. participants have more response options
d. negative values have a high correlational effects
a. participants can score beliefs they do not have as zero which will take them out of the equation
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Advertising promoted “consumption communities” which replaced:
a) industrialization; b) societies of leisure; c) ethnic bonds; d) the industrial age; e) social cohesion
A group of people that shares norms about speaking and vocabulary is known as a ______.
a. cultural context b. speech community c. shared identity d. message exchange
Sarah starts to tell you about her spring break activities but then shifts into discussing problems with her boyfriend. She would be considered what type of conversational partner?
A) detour taker B) moralist C) thought completer D) advisor
You are asked to give a speech of introduction for the mayor of your citywho will addressyour community group. Write a brief speech of introduction
What will be an ideal response?