Consider the Demand for Microwave Ovens data set. What is the total demand corresponding to random numbers 56, 84, 24, 81, 42, and 51?
A. 12
B. 13
C. 14
D. 15
B. 13
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Which of the following is one of the five major characteristics of good mission statements?
A) They focus on a large number of goals. B) They expand the range of individual employee discretion. C) They define the major competitive spheres within which the company will operate. D) They take a short-term view. E) They are long and comprehensive to ensure that all critical concepts are included.
On average, how many characters should be in the subject line when using a mobile device?
A) None B) Less than 10 C) 10 to 20 D) 25 E) As many as needed to attract the interest of the audience
Brand ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents
A) mantras B) symbols C) logos D) alliances E) extensions
When communicating with e-mail messages, you should never:
A. be too brief. B. use all capital letters. C. use friendly closings. D. use salutations. E. include subject headings.