Festinger (1957) derived a number of intriguing hypotheses from cognitive dissonance theory. One dissonance-producing situation is effort justification. There are two others that have received a lot of academic attention. List the other two, and explain all three.
What will be an ideal response?
Ans: 1. Post-decisional dissonance. With post-decisional dissonance, dissonance almost always exists after a decision has been made between two or more alternatives. ?
2. Effort justification. With effort justification, dissonance almost always exists when a person engages in an unpleasant activity to obtain some desirable outcome. ?
3. Insufficient justification. With insufficient justification, dissonance almost always exists after a successful attempt has been made to elicit overt behavior that is at variance with private opinion by offering a reward that is just sufficient to elicit the overt behavior.
Cognitive Domain: Knowledge
Answer Location: Cognitive Dissonance Theory
Difficulty Level: Hard
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