In the perception process, we tend to focus on all of the following EXCEPT

A) new information that contradicts our current beliefs.
B) people who are important to us.
C) ideas we have heard before.
D) people who are energetic.
E) stimuli we have experienced before.


A

Communication & Mass Media

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The style of writing in audience ethnographic criticism that "writes in" the identity of the writer-researcher is called

a. the confessional tale. b. the novelistic approach. c. the realist's syntagma. d. the ethnocentric protocol. e. None of the above.

Communication & Mass Media

Megan stated her first point, saying "Gambling as a revenue source comes at a high

cost to society." While developing that point she said: "Gaming harms society." What advice might we provide Megan regarding her wording as she attempts to develop her point? A) Rethink your wording. The wording is too simple. B) Replace "harms" with more precise language. C) Replace "harms" with more technical language. D) Replace "gaming" with more technical language.

Communication & Mass Media

U.S. publisher Robert de Graff copied the success of similar books in England when he founded ________ in 1939. This company produced inexpensive paperback reissues of books that had already become successful in hardback.

A. Harper Brothers B. Pocket Books C. de Graff Brothers D. Penguin Books

Communication & Mass Media

A page on the sales brochure showed a bar graph, but a brief description about the content exhibited in it was missing. What element of a good graphic presentation was missing? Why is it important?

a) Explainer box; because it helps the viewer interpret the chart b) Headline title; because it helps the viewer accurately identify the data depicted in the chart c) Label; because it tells the viewer where the data in the graphic came from d) Legend; because it represents the central feature of the graphic to the viewer

Communication & Mass Media