Audiences for specific media content becoming smaller and more defined is known as
A. globalization of media.
B. audience fragmentation.
C. erosion of distinctions among media.
D. concentration of media ownership.
Answer: B
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a. expertise and trustworthiness b. expertise and logic c. trustworthiness and experience d. logic and experience
Which of the following is NOT recommended by the text when using numerical data in a speech?
A) Use numerical data whenever possible. B) Use only reliable and current numerical data. C) Round off figures so they are easy to comprehend. D) Reinforce your numerical data with a presentation aid.
In systems theory, the organization takes in
materials and human resources (inputs), processes materials and resources (throughput), and yields a finished product (output) to the larger environment. Indicate whether this statement is true or false.
A part that fits in with the parts other people play in a performance is a ______.
a. sanction b. role c. disruption d. assimilation