Which of the following is FALSE with respect to brand names and advertising?

A. Because "differentness" has value to customers, monopolistically competitive firms regard their brand names as valuable.
B. There is considerable shifting over time in the market value rankings of various U.S. product brands.
C. Firms use trademarks-words, symbols, and logos-to distinguish their product brands.
D. Companies do not regard their brands as valuable private (intellectual) property because the value cannot be quantified.


Answer: D

Economics

You might also like to view...

Taking actions that reduce risk

A) raise your expected value. B) makes you less risk-averse. C) are impractical in most circumstances. D) change your utility function.

Economics

Usually, price elasticities of supply are

A) positive, because higher prices yield larger quantities supplied. B) considered short-run adjustments due to supply constraints. C) ordinarily a negative number based on the law of supply. D) an inverse relationship between price and quantity supplied.

Economics

The three pillars of productivity growth does not include an

A. increase in the rate at which the economy builds up its stock of capital. B. increase in population. C. increase in the rate at which technology improves. D. increase in the rate at which workforce quality improves.

Economics

Refer to the data. The marginal product of the fourth worker:



Answer the question on the basis of the following information:
A. is 5.
B. is 7.
C. is 7 1 / 2 .
D. cannot be calculated from the information given.

Economics