Knowing what customers expect is essential. Retailers need to know which manufacturers their customers prefer, while manufacturers need to know
A. whether customers will find the store atmospherics appropriate to the location.
B. where their target customers expect to find their products.
C. how many employees the retailers have.
D. whether the products will fill a customer's self-actualization needs.
E. if customers are using credit cards or cash to make purchases.
Answer: B
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If you are a marketing manager and your home market is maturing, which of the following is the best strategy to follow?
A) increase the advertising budget B) explore opportunities abroad C) terminate the product line D) follow the same strategies aggressively
Auditors do NOT need to know the business and economics of the business in order to perform meaningful preliminary analytical procedures
a. True b. False Indicate whether the statement is true or false
Cumberland Enterprises makes a variety of products that it sells to other businesses. The company's activity-based costing system has four activity cost pools for assigning costs to products and customers. Details concerning that ABC system are listed below:Activity Cost PoolActivity MeasureActivity RateSupporting assemblyDirect labor-hours (DLHs)$5.65per DLHProcessing batchesNumber of batches$146.65per batchProcessing ordersNumber of orders$80.05per orderServing customersNumber of customers$2,663.00per customerThe cost of serving customers, $2,663.00 per customer, is the cost of serving a customer for one year.Steckman Corporation buys only one of the company's products which Cumberland Enterprises sells for $22.05 per unit. Last year Steckman Corporation ordered a total of 1,200 units
of this product in 4 orders. To fill the orders, 8 batches were required. The direct materials cost is $7.65 per unit and the direct labor cost is $5.20 per unit. Each unit requires 0.30 DLHs.According to the ABC system, the customer margin for this customer this past year was closest to: A. $20,269.60 B. $17,280.00 C. $4,849.60 D. $11,040.00
Small children who trespass on land may be owed a special duty of care based on the doctrine of: ______
A) caveat emptor. B) res ipsa loquitur. C) comparative negligence. D) attractive nuisance.