If a brand element has the characteristic of being memorable, the brand is credible and suggestive of the type of person who might use the brand
Indicate whether the statement is true or false
FALSE
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Which of the following is true about monetize strategy?
A) It is an offensive strategy that is used to enter new attractive markets. B) It is a defensive strategy used in less attractive markets. C) It is a defensive strategy for exiting a market by selling or closing down the business. D) It seeks to improve a business's competitive position in an attractive segment of the market. E) It is used to protect an attractive market position in which the business dominates with respect to competitive position.
Which of the following is not one of the benefits of using a wireless network?
A. Rapid deployment. B. Greater security. C. Flexibility and scalability. D. Mobility.
Quince, Inc. uses a process costing system. It prepares a production cost report for each processing department. How will the managers of Quince use these production cost reports to prepare the balance sheet at the end of an accounting period?
A) to determine the amount of current liabilities of the period B) to determine the balance of inventory accounts C) to determine the cost of goods sold during the period D) to determine the amount of revenues generated during the period
Shampoo marketers segment buyers as light, medium, or heavy product users. This is an example of ________ segmentation
A) user status B) usage rate C) benefits sought D) occasion E) psychographic